Sneaker Con Returns!
In 2025, we’re telling our story at each event through exciting programming, exclusive merch capsules, and visits to iconic cities and new ones, both in the U.S. and internationally.
When we produced our first event in a hallway of a comedy club in Times Square, New York, with just 20 vendors, we never imagined what Sneaker Con would become or the number of lives this platform would impact. Today, each event can host anywhere from 300-500 vendors, brands, and partners.
Our goal has always been to serve the community and create a path for new sneakerheads to enter our world of buying, selling, and trading. In 2013, we introduced Sneaker Con Authenticated (LEGIT) as a free service to protect buyers and sellers alike. Today, that service continues to be free with the help of our partner, eBay.
That same year, we introduced Ace Of Customs, a platform that highlights artists, designers, and creators from our culture through events, competitions, content, and social media. Many of the “customizers” we highlighted were able to quit their 9-5 jobs and make a career, and a handful now work for the biggest sneaker brands like Nike, Jordan, Adidas, etc.
When we introduced the Trading Pit in New York in 2014, it was meant to give every buyer and seller an opportunity and a place to come up, no matter how small or big their collection was. Over the years, we have seen many grow from kids with one pair in “the Pit” to adults with thousands of shoes spread across multiple vendor tables and legitimate businesses and careers.
Remember when YouTube engagement exploded in 2015? We made Sneaker Con a platform for content creators and influencers to gain access to the culture, the most sought-after products, build brands of their own, and, most importantly, come face-to-face with their fanbases. Our main stage, Sneaker Conversations, became an educational platform and elevated our events to another level of entertainment.
Then came Sneaker Con Hoops! With the help of our roster of creators, we put together some of the biggest amateur basketball events in the world. Hardwood floors, bleachers, referees, and even uniforms combined with some of the biggest influencers in the game brought thousands out to watch, mostly, non-athletes competing in basketball. It was impactful, viral, and soon led to the biggest surge in streetball/pickup basketball content since And1 mixtapes.
In 2017, we decided to prove that we truly are the Greatest Sneaker Show on Earth by bringing Sneaker Con and the culture to international communities. We started in London, UK, and followed that with Canada, Hong Kong, and Australia. In recent years, we have expanded to multiple cities in China, added cities in Canada, as well as Osaka, Japan, Singapore, Germany, and São Paulo, Brazil. For 2024, we have an amazing international tour planned with 4 stops in Japan, adding Mexico City, Seoul, Korea, and more surprise locations.
As a brand, we have designed over 500 products and collaborated with the likes of Jeff Staple, Diamond Supply Co., Steven Harrington, A Bathing Ape, Sean Wotherspoon, Jeff Hamilton, Spalding, Crocs, Mitchell & Ness, eBay, MGM Resorts, and more. We have many more new products, partnerships, and limited drops coming in 2024.
This will be an epic year for not just Sneaker Con but also all of the vendors, partners, attendees, and fans who have supported us over the years. We can’t wait to see you all and celebrate together!
